For this project I have combined video, edited in Adobe After Effects, with a soundscape, edited in Adobe Audition.
I chose to work with video as I do not have much experience with this genre of art making. I have shied away from video in the past, intimidated by the prospect of communicating my artistic intentions in an unpredictable medium. I realized that this project would be the perfect opportunity to experiment in a new material. With the help of a EOS Rebel T3 Canon I shot a variety of clips throughout Waterloo, however, as I narrowed my artistic intentions, a lot of my clips have been unused. I feel this is positive, as it is difficult to eliminate footage. Ultimately I think my project is stronger by eliminating unnecessary elements.
Adobe After Affects appealed to me as the primary program I would use as I heard the program has a variety of unique visual effect options when compared to Final Cut Pro. I was also curious to develop skills in a new program to help with experimentation in my third year studio next term.
Part way through my process I decided to incorporate found footage imported from youtube with the assistance of a .mov converter. I realized that in order to comment on the place of images, technology, and advertisements within our everyday life, the juxtaposition of personal with commercial footage would be necessary.
I imported 21 clips in total. I needed to establish a connection between the clips so I removed colour and inverted the clips. In the youtube clips I eliminated screen logos so the viewer does not automatically realize they are advertisements. By reducing the clips to their negative like state, I am presenting an unembellished view. I exported every clip individually then grouped them in groups of 1, 2, or 3. The images are arranged into diptychs and triptychs so that there are three things stimulating the viewer at once. This illustrates the mutation and growth of technology.
After exporting my project several times to review and edit the footage, I chose an electronic soundscape to connect the overall theme. Having sound adds an interesting dimension to the film – the footage seems faster and becomes more confusing to watch.
Baby Laughing http://www.youtube.com/watch?v=RP4abiHdQpc
Harlem Shake http://www.youtube.com/watch?v=V9qtCx_NhoY
Internet Explorer http://www.youtube.com/watch?v=qkM6RJf15cg
Old Spice http://www.youtube.com/watch?v=owGykVbfgUE
Victoria’s Secret http://www.youtube.com/watch?v=K__gctdkbis
For this project I am creating a multi-media investigation of transitional states that exist within the urban landscape of Waterloo. This is a topic (reurbanization) where there is popular discourse, as seen with Kelly Richardson’s apocalyptic landscapes or Ian Wallace’s ‘The Street’ motif. My piece is becoming a collage of natural and a media assembled world. I am using Adobe After Effects to edit my video footage and experiment with animation effects. Depending on the success of the video stage of my project, I am planning to incorporate text or sound to add another dimension to my ‘hybrid’ media piece.